Right Content, Right Audience: Using Machine Learning at Ringier for Content Optimization at Scale

The solution is an intelligent data hub, which creates user profiles based on online behavior tracking and content profiles among the online platforms serving for 1/4 Switzerland populations. The solution design and implementation was started in April 2016. Initial version went live in March 2017. The next major released is planned for January 2018. The whole solution is 100% AWS-native since day one.

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