Is machine learning the future of marketing

Is machine learning the future of marketing.
What will the future of marketing hold? Will it be entirely automated by smart AIs that fully understand human nuance? Probably not. Will it be entirely manual and managed only by individual people without the aid of technology? Definitely not.

As we’ll discuss shortly, the top influencers in marketing put their heads together on this very topic, and the results may surprise you. In any case, it’s safe to say that marketing probably isn’t going back to the old days of billboards, newspapers, and radio spots. The numbers don’t lie: the future of marketing is definitely digital.

The digital marketing space continues to grow: Online sales have doubled in the past five years, and more than two-third of adults in the U.S. shop online monthly. Revenue for online advertising recently surpassed that of television for the first time in history, and growth of traditional advertising such as TV and print are projected to stay flat while newspaper advertising continues to decline.

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